AliExpress profit calculator
Buying from AliExpress or Amazon and selling in your own store? Type a few numbers and see what you make per order and how much you can spend on ads. Free, no sign-up, calculated in your browser only.
Result
Shipping is not filled in yet. Profit is worked out with shipping at 0, so the result is too high.
- Net profit per order (after ads and fees)
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- Net profit margin
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- Break-even ad cost per order
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- Break-even ACoS
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- Break-even ROAS
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- Platform fee + payment fee (per order)
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You lose money at this price.
Enter numbers of 0 or more. The platform fee and the payment fee cannot exceed 100%.
Does not include returns, taxes and so on. The boxes say US $; as long as every number is in the same currency, the result holds.
Calculated in your browser only: nothing is uploaded or saved, and this page uses no analytics.
Skip the typing: cost and shipping filled in on the product page
Add the free GetDropFlow Chrome extension, click its icon on an AliExpress or Amazon product page, and get the same numbers right away, without copying prices by hand.
Add to Chrome, freeThis page and the extension
| This page | Chrome extension | |
|---|---|---|
| Net profit, break-even ad cost, ACoS and ROAS | Yes | Yes |
| Five pricing methods | Yes | Yes |
| Cost and shipping filled in from the product page | No, typed by hand | Yes (please double-check them) |
| Shipping and free-shipping amount saved for each of 249 countries | No, one shipping number at a time | Yes, saved on your computer only |
| Compare products on list pages, export a CSV file | No | Yes (optional, off by default) |
How the numbers are worked out
- Platform fee = price × platform fee %
- Payment fee = price × payment fee % + fixed fee per order
- Break-even ad cost = price − product cost − shipping − platform fee − payment fee
- Net profit per order = break-even ad cost − ad cost per order
- Net profit margin = net profit per order ÷ price
- Break-even ACoS = break-even ad cost ÷ price
- Break-even ROAS = price ÷ break-even ad cost
- Price from a target profit = (cost + shipping + ad cost + net profit wanted + fixed fee) ÷ (1 − platform fee % − payment fee %)
An example
Price US $24.99, product cost 6.00, shipping 3.00, ad cost per order 6.00, platform fee 0%, payment fee 2.9% plus 0.30 per order (example rates; use your own payment provider's). The payment fee is about 1.02, break-even ad cost 14.97, net profit per order 8.97, net margin 35.88%, break-even ACoS 59.89% and break-even ROAS 1.67. In other words, every US $1 of ads has to bring in at least US $1.67 of sales or the order loses money. To make US $10 net per order, choose “Net profit per order” and the price comes out at 26.06.
Questions
How much should I sell AliExpress products for?
There is no single answer: it depends on your product cost, shipping, ad cost and fees. Switch the pricing method to “Net profit per order” or “Ad-cost multiple”, enter what you want to make, and the calculator works out the price.
What is break-even ROAS?
Break-even ROAS = price ÷ break-even ad cost. If your ads' real ROAS is above it, the order still makes money after ads; below it, you lose money. “Cannot break even” means nothing is left for ads after cost, shipping and fees.
How do I count PayPal or other payment fees?
Most payment providers charge a percentage of the price plus a fixed amount per order. Put the percentage in “Payment fee” and the fixed amount in “Payment fee per order”; both are counted in the profit and in a worked-out price. Use your own provider's actual rates.
Shipping is different for every country. How do I handle that?
This page works with one shipping number at a time: change it for each country. The Chrome extension can save a shipping amount and a free-shipping amount for each of 249 destination countries, on your own computer only.
Why are returns and taxes not included?
Return rates, return losses and taxes are different for every store, so we do not estimate them for you. Leave yourself a margin when you set the price.
Can I use it for products from Amazon?
Yes: put the Amazon price in “Product cost”. On Amazon product pages the extension can fill the price in for you. This calculator does not work out Amazon FBA fees.
Are the numbers I type uploaded?
No. Everything is calculated in your browser; the page neither uploads nor saves what you type, and it uses no analytics.
Does it work for any store platform?
Yes. Put your platform's transaction fee, if it has one, in “Platform fee”, and your payment provider's fees in the two payment boxes.
Related
Free Chrome extension: profit calculator · GetDropFlow tutorials
This is an independent tool, not affiliated with or endorsed by AliExpress or Amazon.